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The Cubs have also proven themselves to be practiced
MLB organizations seem to be particularly proactive in the realm of fighting against counterfeit apparel. In the past few months, the Chicago Cubs have taken action in court to obtain an ex parte seizure order to seize counterfeit Cubs apparel being sold outside Wrigley Field. The Cubs have also proven themselves to be practiced defenders of the team’s own trademarks, filing nearly 50 trademark challenges at the Trademark Trial and Appeal Board (TTAB) through most of 2016.
America’s professional baseball league also seems to be better capable of reaching the low price points for its apparel, which can get consumers to pay for licensed goods. A quick Google Shopping search shows that, while it’s difficult to find officially licensed NFL jerseys selling for less than $100, it’s not hard to find gear for MLB teams which sells for $50 or less from stores like Fanatics or MLBShop.com, both of which market themselves as retailers of officially licensed sports apparel.
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